Is your website working for you? Get a beginners look at Google Analytics – a free tool to help you understand whether your website is doing its job based on data.

What we’ll cover

• Learn the basic functions of Google Analytics
• Learn what web analytics are and why they’re useful
• Determine important questions to ask and insights to gain about the online activity of your business, organisation or community group
• Gain an understanding of how to analyse data from your website, and how to monitor your visitor traffic and behaviour
• Develop an understanding of how data insights can help to attract and connect with people online
• Develop a sense of how to make the most of key marketing channels
• Consider some of the goals or objectives used to measure the success of your online presence